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What is Frequency and how is it calculated?
What is Frequency and how is it calculated?
Derek Skaletsky avatar
Written by Derek Skaletsky
Updated over a week ago

One of the metrics that Sherlock tracks for every one of your users and accounts if Frequency.

Frequency is a measure of HOW OFTEN a user or an account is using your product.

We measure Frequency over the timeframe set in your scoring profile:

For users, Frequency is a measure of how many days over your scoring period that user was active (triggered any of your scored events). For example, a Frequency of 3 means that a user was active 3 out of the last X days (based on your scoring profile setting).

For accounts, Frequency is a measure of how many days over your scoring period that ANY user on the account was active (triggered any of your scored events). For example, a Frequency of 5 for an account means that any one of the users on that account was active 5 out of the last X days (based on your scoring profile setting).

Frequency over time

On each user and account detail page, you will find an over-time chart for Frequency.

This shows you if a user/account's Frequency is increasing or decreasing over-time. Every data point on the chart measures the Frequency for the previous X days (based on your scoring profile setting).

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