Create Segments based on Accounts to view the number and list of accounts that meet your rule set.
With Account-based segments, you can:
- view key activity and engagement metrics
- compare the engagement scores of your different Account segments
- dig into the detail of any Account segment and see the Accounts that meet your criteria.
Creating Account segments
Simply click on the Custom Segments + button.
From there, you can create Account segments based on events, traits, active status, # of users or engagement scores (or any combination).
