Those emojis help to highlight users who are trending significantly in either direction (up or down).

We calculate the change by comparing a user's current score with his/her score in the previous engagement period (so if you selected a 7-day engagement period when setting up your score, we compare a user's current score with his/her score 7-days prior).

We then highlight (through the magic of emojis), those users whose score trend has increased or decreased signficantly:

🔥 = Score increase of 10 or more points
 ❄️ = Score decrease of 10 or more points

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