The Tenure of a user or an account is an essential data point when assessing product engagement.
Tenure is the answer to the question: How long has this user/account been with us?
In Sherlock, Tenure is a trait we hold dear. On any user or account detail page, you can view Tenure, but more importantly, Tenure is a trait you can use to segment your users/accounts.
How does Sherlock calculate Tenure?
We use the standard
createdAt trait to calculate Tenure. This is a trait you can pass at the user as well as at the account level (using Segment's Group call). The calculation is pretty simple:
For user tenure, we simply subtract the
createdAt date from TODAY.
For account tenure, we look first for a
createdAt trait on the Group-level. If one does not exist, we look for the
createdAt trait for the users on that account and subtract the earliest data from TODAY. This calculation takes a bit longer, so using
createdAt at the Group level is definitely recommended.